Copywriting is the art of writing meant to promote a product, service, idea or business.
The Copywriter carefully edits and selects words that will gear the reader towards a specific decision.
Copywriting is one of the pillars of Digital Marketing. This art involves the strategic use of certain words (whether spoken or written) in order to lead people to perform a given action.
If you want to sell your products, services or ideas online, persuasive copywriting is a must and, nowadays, a matter of survival.
When the objective is to create attractive copy, it is essential to understand what attracts the attention of the potential reader/customer. We have to know how to speak to a feeling that is already there and not try to force one on our reader.
If you sell coffee, you have to know how to conjure up memories of good times spent among friends around a lively coffee table.
If you sell window frames, you have to focus on the sensations of comfort and safety that your investment will bring you.
If you sell specific software, you have to effectively and emotionally communicate the time savings and the return that the app will provide you.
If you sell training, you have to show what the new skill can do for the client, as well as the sensations that the training experience will offer.
IF YOU BELIEVE YOU HAVE THE BEST PRODUCT OR SERVICE ON THE MARKET BUT FIND IT DIFFICULT TO COMMUNICATE THAT EXCELLENCE, YOU’VE COME TO THE RIGHT PLACE!
For greater quote accuracy, please fill out the form below.
“In ABC Copywriting, I found the punctuality, dedication and professionalism I needed for the intended work. Excellent work. My many thanks.”
"I found ABC by searching online. The site attracted me because of its clean, professional and straight-to-the-point presentation. Then, the response time to the request was quick and the exploratory meeting allowed the final product of your work to meet my expectations. "Perfect match".
I would like to highlight the professional way in which you embraced my small project :)"
More than words, we create ideas.